BACKGROUND

Our fan Sam, is a typical household man seeking to enhance his future prospects. He’s thirtysomething and married with two younger youngsters. He lives together with his household in rented lodging with the native council appointed housing affiliation. He works full time 9-5 with the native council as an HR officer and can be a part-time mature scholar finding out Enterprise Administration two evenings per week.

Sam goes to nearly each house recreation and round 5 away video games per season, however he’s not a season ticket holder. He cant afford the one-off value and doesn’t know in regards to the price range plan fee phrases. He normally meets a good friend at a neighborhood pub earlier than house video games, as he believes it’s too costly to eat and drink within the stadium.

Sam has a ‘Residents and Supporters’ sensible card issued by the native transfer news football membership as a part of a three way partnership with the native council. The cardboard is a Soccer Membership Membership Card with a closed purse, a fee facility that’s solely legitimate within the stadium and the membership’s stores (a closed purse owned and operated by or on behalf of the membership can generate a whole lot of hundreds of kilos in further earnings and effectivity good points).

The ‘Residents and Supporters’ sensible card additionally permits fee by Europay / MasterCard / Visa (EMV) and is Native Authority Good card Requirements e-Organisation (LASSeO) & Built-in Transport Requirements Organisation (ITSO) compliant. Which means it may be used to achieve entry to council offered companies and on native transport. The cardboard has additionally been developed and encoded in accordance with the rising Requirements for Good Card Expertise in Stadia.

MONDAY

Sam logs on to the membership’s web site and checks the fixtures for the approaching month. He decides to buy two tickets for tomorrow nights cup recreation, when he’ll take a good friend from work who has by no means been earlier than. Sam merely enters his ‘Residents and Supporters’ sensible card quantity into the acquisition display screen. He chooses to pay for the ticket with the EMV fee. As soon as the acquisition is full Sam test his Loyalty factors steadiness and it has elevated by 200 (100 per ticket). He chooses the ‘print at house’ choice, prints each barcoded tickets after which units off for work.

The bus arrives. Sam will get on and presents his ‘Residents and Supporters’ card, which shops his ITSO compliant month-to-month bus ticket to the reader.

At work Sam makes use of his ‘Residents and Supporters’ sensible card on the workplace constructing entry management reader. This enables him to open the primary entrance door. As a result of the cardboard additionally acts as Sam’s workers move it additionally has his photograph and provides him entry to his workplace and different related areas within the constructing. At lunchtime Sam is busy so he decides to eat on the workers restaurant. Most workers have council issued playing cards for Entry ID and to pay for meals however Sam’s can use his ‘Residents and Supporters’ card in all council workers eating places. Nonetheless, the e-purse utilized in council eating places doesn’t enable Sam to accru factors, in contrast to the opposite e-purse additionally on the cardboard.

At 17:00 Sam leaves the workplace and travels house on the bus once more utilizing his ‘Residents and Supporters’ card, which shops his ITSO compliant month-to-month bus ticket.

Monday is among the two nights per week that Sam attends a part-time course held on the soccer membership convention centre.

Sam drives to the stadium and presents his ‘Residents and Supporters’ sensible card to the parking barrier. This opens because the CRM system tells it that Sam is Learning tonight so is entitled to free parking. As soon as the evenings research is over Sam leaves the automotive park utilizing the ‘Residents and Supporters’ card to open the exit barrier.

When Sam will get house he checks his Loyalty Factors steadiness once more and sees that he obtained 50 level for attending faculty, as is a part of a neighborhood ‘Self Improvement’ programme run by the council and supported by native companies.

Variety of makes use of of the ‘Residents and Supporters’ card. (10)

Week within the Lifetime of a Soccer Supporter with a Resident’s Good Card

Half 2 of 8

TUESDAY

Sam follows his ordinary routine utilizing the ‘Residents and Supporters’ sensible card on the bus and to entry his workplace constructing. At lunch time he goes in to the native library and borrows a e book regarding his Enterprise Administration course. He makes use of the self-service desk and presents the ‘Residents and Supporters’ sensible card to register the mortgage of the books, as the cardboard additionally acts as a library card.

Sam decides to go straight to the soccer membership from the workplace and meets his good friend exterior the stadium. Sam realises that he has forgotten his ticket, however just isn’t involved as he merely goes to the membership store the place they learn his card and ensure he was issued with a legitimate ticket. They then validate the entry management system to just accept the cardboard. (In actuality Sam didn’t want to do that as when he used the cardboard to ID himself on-line yesterday when buying the tickets, the cardboard and the barcoded ticket had been routinely added to the entry management system as legitimate for entry for this recreation. The system nonetheless would solely settle for the primary kind i.e. card or ticket for entry,